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They optimize for small batch development costs. Slapping windows PC when you sell a few hundred to thousand units is actually pretty cheap. Software itself is probably same order of magnitude, cheaper for UI itself...

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And cheap both short and long term. Microsoft has 10 year lifecycles you don't need to pay extra for. Linux you need IT staff to upgrade it every 3 years. Not to mention hiring engineers to recompile software every 3 years with the distro upgrade.

Ubuntu LTS has support for 5 years, can be extended to 10 years of maintenance/security support with ESM (which is a paid service).

Same with Rocky Linux, but the extra 5 years of maintenance/security support is provided for free.

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