Heh, me too. Also, I just discovered http://pcpartpicker.com/ yesterday. Looks pretty cool. I might do my research there and buy on Amazon. I might feel a little less guilty. :) The restocking fee policy (which screams "shady retailer" to me) on Newegg is only reason I stopped shopping there.
OTOH, Newegg seems to have a much larger catalog of tech items than Amazon.
Also the search feature on Amazon is quite bad: try searching for '16 gb ram' and sort by price. It will insist on showing you 2 gb packs also.
Everything except the default sort order sucks. Which doesn't inspire confidence that Amazon isn't listing the items with the highest margins on top.