If my college textbook's author demanded a percentage cut of my future earnings I'd be much more peeved than content creators are now.
I think pointing out that it's crappy is a much better critique of crappy content than looking at how it was generated.
As for tech bros vs. artists, that's a reality show I haven't watched and one I'm not interested in. I'm interested in progress and human advancement, and I'm definitely not a Libertarian or tech bro.