It’s misleading when Tesla is one company with 4 old models and 1 new model, and the competition is 17 companies with dozens and dozens of mostly all brand new models.
Being a celebrity is hard, and frankly Musk messed up by turning himself into one. That can only be explained by ego or lack of foresight.
GP said this needs to be "part of the narrative," and they're absolutely, unequivocally right. People hate him and don't want to be affiliated with him, justified or not.
https://www.cnbc.com/2024/04/01/would-be-tesla-buyers-snub-c...