How do you find the best cyclist if the quality of the bikes is wildly different?
In any experiment, you have to control for the factors other than the ones you're looking to test. I don't think its fair to say that they don't care about finding the best, they're just trying to find the best of a different category than you're interested in.
As GP said. There is also space for different competitions about technology (in motorsport, formula 1 has both a driver championship and a constructor championship which is about the technology).