Maybe they are and we need time to see the pivot in market forces. I just want to take this moment to go on record that only seeing technology as a profit-making machine defeats the purposes of human progress. Let this be a lesson to the rest of you trying to be the next Amazon - it's not working for them. They're losing billions on Alexa and it's all their fault. You aren't bigger, faster, meaner, or better than Amazon. The only thing you can do - the only thing you must do - is focus on your customers as human beings, not just as cash registers.