An interesting psychological effect: Diffusion of responsibility, in reverse. If, in a situation where individual contribution to an act is miniscule, no one is to "blame" for making something negative, then no one is also to reward if the result is positive. If a big company creates value, no one individually created that value in any meaningful way, so the value is psychologically "ownerless."

Is this an actual effect? I feel like doing an experiment.

Blame human psychology. Jeff knows it's harder to pirate from "the little guys" so he plays on guilt. I'm sure most pirates are open to rational arguments though.

It's very simple: for bigger company piracy is more like a form of advertising, but for a small one it can actually hurt and kill the small guys.