Many of the women physicists I've become friends with spoke fondly of the first time they encountered a female scientist, either on screen, in print, or in person. They said it was the first time they realized that one could be a woman, and a scientist. It sounds absurd, but remember, this happened when they were kids. No imagine it happened just two years later. A few year's head start on knowing what you want to be can make the difference on what becomes your professional identity, and what you explore and do, ie: your training.
I was only speaking last night about this with my friend, who just graduated with a PhD in astrophysics from Princeton, and is now a postdoc at Berkeley. She placed the turning point on when she heard about Jane Goodall, who wasn't just 'in' science, but revolutionizing it. I encountered science (and a notion of utilitarianism) through Marie Curie, what she discovered, what a revolution she sparked, and how it lead to her death. It was difficult emotionally, but I decided that to discover something so valuable, and so important, paying with one's life would have been worth it.