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The name of the company makes the title really wonky.

I do not quite understand how these sort one off tech lifestyle products take off like they do. That pin just never looked like it would do what it promised.

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The fact that they are selling a negative number of units shows that they aren't, in fact, taking off.

I don't disagree, but they did get the sales in the first place.

A few thousand sales, which can probably be attributed to the millions they spent in marketing.

Valid point.

indeed, it's more of an emergency landing

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