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TikTok is focusing on longer videos these days via allowing the video length to be longer, because short videos are a money sink. Meta realized this already as well, as Mark mentioned that they're losing 1B a year on short form videos.

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Why are short form videos a money sink but not long form? The cost are the same and you can have higher ad loads with short form

Engagement. Ads in short videos are more likely to be skipped or navigated away from compared to an ad in a longer video when the user is engaged and more likely to stay engaged with that content through the ad.

Ok. Does not change the facts.

Are things like this on TikTokSloppatoppa?

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