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Yeah, it's $300 to go from 128GB to 512GB builtin storage from Apple, which is probably about the same price as these 4TB cards will be.

In their defense, they soldered the flash to the main board so you can't upgrade it at all. So you're basically a captive audience to be exploited.

That's... in their defense?

They could 3d stack it with the SoC so if the flash dies (from all that SoC heat) you have to replace all the chips. Or buy a whole new phone.