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I own a rental property. This is how it works for me: Tenants move out. I look at how much similar property is renting for in the area. I advertise at about that rent. Usually a bit lower. Prospective tenants agree to to rent at that price.

I don't control prices. That is supply and demand.

Software that looks at rents in area and suggests a price just sounds like automation of what I do manually.

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But what real page is doing is not what you described.

If you looked at the rents, put yours at slightly higher than average and then strong armed the owners of the majority of similar units to do the same even if your vacancy rate goes up so that now yours is right at the new average, then it would be similar to real page.

But how do real page strong arm land lords into charging higher rents? (Genuine question, I don't see how that can be possible)

If they don’t, real page threatens to give them the boot apparently.

Also it seems they make it a require multiple manager overrides to deviate.

That bit I missed!

if you read the article there are allegations those who go under market value are forced off the site for bringing the recommended price down

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