I immediately presumed it was a concept car from the headline. If you presumed otherwise, that just might be your unfamiliarity with the subject matter.
A clickbait headline elides, omits key information strategically, deliberately creating a far juicier story in the minds of readers than is justified by the actual post-click article.
Key information like the fact that no one ever bought and drove this car on the road.
I don’t think a headline gets immunity from being called clickbait if it successfully dupes only those people insufficiently familiar with its particular subject matter.
Clickbait gets under the noses of such people by design.