The musk factor is starting to hurt them. I have friends who have told me they'd like a tesla but won't buy one because of Musk. I don't think they can name the CEO or senior leadership of another car brand.
I don’t think that makes them good or bad people, per se. I’m not here to lay down a judgement. It is what it is.
You're rather taking the agency out of these folks' hands, are you not? It seems entirely likely that they could have independently came to the conclusion to dislike the company's CEO without the need to be "conditioned" by some external narrative.
It's disingenuous to lay down a judgement, then follow up with this. It is what it is.