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So many questions...

- What happens when shopping is done by a delivery service? Does everything bought by a door-dasher get priced higher (because they might spend $5000/week at a store doing grocery runs) or lower (because their W-2 is lower?)

- What happens if I'm buy groceries for my grandmother? She's aged, has poor mobility, and on a fixed income. Are you going to charge me, and therefore her, more?

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Taking it as read that they're not actually doing individualized pricing based on looks...

Delivery services let you add your loyalty/discount card to your account, which the shopper just scans off their phone and then pays with the service provided payment card. So they're still giving you your special pricing and still getting your data in return.

And that's assuming Kroger's in-house delivery service wasn't available. They obviously can do whatever they want with that.

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