The vast majority of people still running Windows 10 won't even know what an EOL date is or why they should care. Businesses or anyone else who really cares can pay for the security fixes that will continue beyond 2025.
Microsoft has been doing a lot in recent years to make people care, including (but not limited to) pop-ups near EOL that throw a scare into people.[0]
[0]: https://support.microsoft.com/en-us/topic/you-received-a-not...