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If General Motors aired a commercial showing a stationary car, and some bouncing objects, my default reaction is not to go to a Chevrolet dealer to ask further questions. My default reaction is probably a non-reaction, which is to quickly forget what I just saw -- or more accurately, what I didn't see.

Come to think of it, perhaps General Motors is using a similar ad agency?: http://www.youtube.com/watch?v=k_OfzaZcz9Q

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That's a misleading analogy. Microsoft's goal here is not to get you to visit a Microsoft store, since the device won't come out for months anyway. This is the first step in a months-long marketing campaign leading up to launch.

The goal is not to convey information, but rather to form an emotional bond, whether conscious or subconscious.

Does anyone remember Nissan's initial Infinity commercials? It was just scenery and nature; no car shown at all.

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