> Whilst generating a lot e-waste in the process
What's the e-waste? Everything they have ever made is still supported, and I personally have bulbs working fine for 10+ years.
> But they are not selling a Rolls Royce: they are selling idiots a ford fiesta they’ve replaced the physical key with a cloud-based, vendor locked smartphone app, whilst calling that a unique selling point which justifies the rolls Royce price tag.
No, they're selling a premium product. High prices, best features (including highest luminosity smart bulbs on the market), lots of good integrations, good UX.
> To be clear, my issue is not with them offering this as a part of their product for those with no alternative, but instead with forcing it on those that do
They aren't even forcing the hub. You can connect their bulbs to any compatible Zigbee / Bluetooth system and work with it.