Going to Venture-Lab doesn't tell me anything. I visit the site and there is no indication about what it is, what value it provides or anything like that.Why would anyone go there, and how would anyone know that they should go there?
I don't think 5 minutes on google can solve the problem that Startup Plays is trying to solve, if it could, everyone would be a Startup Superstar.
I can understand your skepticism, but if you knew Scott Annan or any of the team at Startup Plays, I have a very hard time believing your impression that this Startup Plays is an "ill-concieved attempt to cash in on the startup bubble".