One of the things I really admire about Fly is "how human they come across". Fly is a collection of people providing a computing service to other people. As a fellow human, there is a very primitive part of my brain that will always prefer "tech from humans" over "tech".
Given that the very teleology of cloud computing is digital & ephemeral resources, having an actual human face associated with it makes it tangible in a way that is hard to place.
My little brain can briefly understand complex computer systems on a need-to-know basis, with knowledge constantly coming and going based on the demands of the day. I can never fully "understand" my cloud infrastructure. But hey, Kurt's standing there. I like Kurt. I can understand Kurt as he's a human and so am I and he's in the same exact place I am. Let's work hard and make cool stuff, what do ya say Kurt?