Seriously? Come on. I was one of the first hundred people to kickstart the Rift and have owned every major consumer headset (except the Index) since. The AVP absolutely destroys the Rift in every way.
The only strong argument for Rift/etc. would be for gaming, but the AVP isn’t being sold as a gaming device. The new beta Vision OS2 also signicantly improves hand gestures.
I too was unimpressed with the Apple Store AVP demo, but after owning it for a while I absolutely see where it fits in (especially once a non-Pro version comes along).