Some other things we've considered: - How do we create urgency to create and claim within a reasonable period (i.e. putting 24hr expiration dates on demos) - Is it better to throw the user into a "template" they can edit or start with a completely empty state? - Will folks even want an ungated experience, considering sales/marketing demos take multiple iterations / focused, high-fidelity work to craft/publish? - Will ungated lead to lower (but more qualified) signups? Or the opposite, considering we have a simple product and quick time-to-value?

Curious to learn from others who ungated their product, especially in PLG