I thought the big problem was that most Chinese gamers were biased to mobile multiplayer games, or at least 2D isomorphic games that could be played on tablets. Those games are already pretty famous outside of China at least, this is the first time I’m seeing a 3D game take center stage instead.
There are so many versions of the monkey king that I lose track. Like the one that was reincarnated in the modern world as a handsome brother for some reason (late 90s?), then there was a movie with Jackie Chan and Jet Li in it 15 years ago. It made 53 million in the USA at least, which was more than it made in the mainland.