I let the customers choose by themselves. And guess what they choose every single time after checking license cost from Elastic.
If a "DevOps" company purely provide deployment services, and doesn't offer a managed Redis service, SSPL makes no difference.
It seems that the term "DevOps/services" is a way to refer to companies that offer Redis as managed service, without calling them "cloud providers". This type of service is what a large part of the IT community is againt, and that licenses like AGPL/SSPL try to prevent.