> To perceive the computer as an appliance instead of a piece of hardware.
For many (most?) computers are appliances. Which does not contradict them being pieces of hardware.
> Alienate the users on their machine, not something that can be hacked,
> studied and understood as a computer, instead a piece of magical wisdom.
What a load of bullshit.
> Dumb down the mainstream user, and tie them up on their products.
It seems it is extremely hard to grasp the simple true: only minority of the population is interested in being hackers, programmers and IT guys. They just want to
use computers — much the same way like they drive their cars without any wish and ambition to be a car mechanic.
It is not "dumbing down" — it is freeing them from caring "how do I make this fucking thing work" to just doing what they want to do: be it browsing Facebook, writing a research paper or calculating orbit to Mars.