This article reinforces a lot of my biases around early bets. Taste is so so important, everyone looks at you weird when you say you're betting on "niche, tasteful solution" (git) instead of "common, gross solution" (SVN). Github bet on Git and made tasteful choices, and that was a huge propellant for them.
I feel the same way about tscircuit (my current startup), it's a weird bet to create circuit boards with web technologies, nobody really does it, but the ergonomics _feel better_, and I just have to trust my taste!