The food industry is worried.[1] "One big concern for the industry is the importance of so-called “super consumers”, who drive an outsized share of spend. For instance, consider this recent estimate: 9% of adults drive 34% of candy consumption. Assume that one-third of those adults successfully adopt Ozempic or another GLP-1, and that’s a roughly 10% hit to category sales."
The snack industry needs "whales".
[1] https://foodinstitute.com/focus/analysis-ozempic-likely-to-i...