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> Soda companies will figure it out by releasing lots of diet sodas and energy drinks and so on.

There seem to be many new products which are just overpriced soda water with some minor fruit flavoring.

I've literally just been buying powder mixes instead of energy drinks (see: mio, crystal light, etc...) and using caffeine pills for the caffeine. I could just do plain water, but then I have that minor desire for flavor. Absolutely not necessary, but helps cut the urge for an expensive can of energy drink.

My last purchase was a 4.75 can of Gatorade flavor (not uh, low cal, alas), makes 9 gallons, far cheaper than energy drink. But you can buy low/no cal flavoring too. I think this might be the future (til they jack prices to reach parity with canned/premixed drinks cuz the market says they can).

Precisely. OTOH, I am glad that more and more are switching to sweeteners like Monkfruit rather than aspartame and the rest. (Yes, I know the jury is out on them being carcinogenic, blah blah, I don't care - I'm just glad that people seem to want to see a greater variety of sweeteners like Monkfruit and Allulose on the market)

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