Often I click something related to Quanta and it seems to occupy a very strange target audience. It starts with a title or link that seems lures a reader with in-depth knowledge of some subjects. I think most readers see that title and get excited about all kinds of things like a simplified introduction to subjects they weren't able to grasp in the past or someones unique perspective that might help them better understand the topic.
Instead the article is actually the story and history of some people involved. That's an interesting article as well, but I think it's a different title.