I'm just waiting for the "TV" that doesn't work until you activate it online. I fully expect this is coming, though I'd be glad to be wrong about this. First, normalize everyone giving their wifi credentials to the TV upon buying it, for important/useful functionality. Less and less functionality available prior to "activating", until eventually you can't even use it as a display until activating.
Simultaneously I'm not looking forward to replacing my current TV due to its increasingly-prevalent horizontal black lines (as mentioned at https://news.ycombinator.com/item?id=41655660 )... :(