HEB is a great experience in my area. Kroger is awful by comparison. It's kind of wild watching people pull into their parking lot when HEB is literally right across the same street.
I also have the option of driving to Whole Foods another 5 minutes away, but I don't see the point because HEB is so close to the quality I am seeking most of the time. It's also open at 6am every day so I can get in and out instantly.