Apple has been talking more about AR and discounting VR (like Meta’s grocery shopping and other “metaverse”) for many years now. Past keynote addresses as well as interviews with Tim Cook show that Apple didn’t consider VR alone as a game changer.

So far, it looks like Meta changed its view from VR-only and got into AR (with the new glasses). Apple is still pushing AR (with some VR).

Will Apple change its mind? Perhaps. That’s a good thing for companies to do in the face of new evidence/reception from the market.