Sure, and they will quickly discover when the quality deteriorates unacceptably.
But that is no reason to stick your head in the sand and pretend there aren't alternatives.
But that is no reason to stick your head in the sand and pretend there aren't alternatives.
The free market is not, in fact, perfectly frictionless. Executive decisions still matter and can make the difference between having, say, a photo sharing site that people like to use, and having one that's shut down because they can't pay to fix the legacy code.