I typically italicize and bold things in an effort to break up the black/white monotony of my site but I'll keep the advice in mind and maybe go back and make some edits.
As for the 'fucking' I agree, it was actually pretty hard to write too. I grew up in a middle class family in the South most of whom would be appalled by the way this post was written(the language) but I thought it put some fire to the post, and the title as well.
The post is about how being CEO isn't all glamor, and includes doing dirty work as well. And you make clear that you feel the janitor, unlike a figurehead who merely signs documents, contributes something useful and necessary to the enterprise.
Unfortunately, denigrating the janitor by tagging the role as "fucking" just buys into the CEO-as-glamorous-leader mindset that the post argues against. It transforms the title from a correction ("You think you are the CEO, but in reality you are in charge of the dirty work") into a put-down ("You think you are the CEO, but in reality you are the lowest of the low.")
Yes, it sounds stronger-- but, in my mind, it shades your meaning in ways you probably don't intend.
What is up with this opinion? Fuck means sex. Why do we call these words obscene? Do you honestly think those words entered daily use? "Grab the fucking milk" said without any emotional meaning. People would actually reason more.
It's a prohibition on words, that makes them mean more artificially while contributing no logic to the discussion.
How dare ye try to elate an emotion in me! How dare ye!
Edit:I'm an idiot and wrote an argument to something you didn't say, but I'll leave it here cause it took me 5 minutes to write on the phone keyboard.
http://en.wikipedia.org/wiki/Sunk_costs#Loss_aversion_and_th...
EDIT: In other words, it's even more idiotic to leave it here after you've determined it was a mu post.
I completely share your view on this one. I'm not a CEO (CTO, heh) but leaders do what it takes. While ego can have its place in business, being the CEO of a shitty little startup is nothing to brag about. Once you're making millions a year in profit, then I think you're allowed to let it get to your head (although the best ones don't).
I think the best leaders in the world recognize that being a leader is just another job. It doesn't make you better than anybody else, and it's not an excuse to look down on people, whether they're willing to learn from you or not.
*(In this context of course. Swearing in the title isn't enough to get me to click; but that message sure as heck is.)