Same strategy as a Kindle, Fire TV or a Portal – a proprietary gateway to services they sell, probably sold at or below cost. It's in line with their work on ChatGPT voice mode and such.
If OpenAI plans to fork Android into their own thing then I can't see it going any better than Amazon's attempt did, and if it's a wearable like Humane/Rabbit then it needs an answer to "why isn't this an app".
They could make a custom version of Android and make a device that delivers what the Rabbit R1 said it would but didn’t.
A device that can run Android apps, but where the device can interact with the apps on its own based on your voice commands.
The idea of the Rabbit R1 was good, kind of. OpenAI could pull it off.
Something like the flop Humane:
https://www.cnet.com/tech/mobile/humane-ai-hands-on-my-life-...