Isn’t this a perfect example of the side-effect of the introduction of KPIs?
Once you introduce KPIs, your observed cohort will adapt and optimize on these KPIs alone and on nothing else, as there is no incentive for them to do so.
Once you introduce KPIs, your observed cohort will adapt and optimize on these KPIs alone and on nothing else, as there is no incentive for them to do so.
It all boils down to the quality of the proxy one chooses, right?