For example, you can build a wrapper over an LLM focussed on a niche this weekend(using cursor/copilot) and launch it over twitter. It is very much possible with the tools we have. If you market it hard and provide value consumers will line up. This kind of power was not available 50 years back.
Things are easier if you want to hit big. But also it is easy to just be a consumer of media and social media. Depends on which side of the algorithm you are.
Also it does not help to think like a victim of your circumstances. You need to start where you are and try to keep pushing what is possible.