There is no more misguided use of an apostrophe than to use it to "create a pronoun's possessive" as using "it's" in place of "its"
Do you also write "he's" and "she's" (as possessive pronouns)? No? Then it's "its".
Do you also write "he's" and "she's" (as possessive pronouns)? No? Then it's "its".
Obviously
I meant people don't write "he's" as the possessive form of he. Hence they shouldn't write it's as the possessive form of it.
"Who?"
"Xtk'act'sbu"
"Oh no, not the Klingon cosplayer!"
-> it's putting the lotion on its skin