Former Wikia engineer, here. I left right around when they changed their name to Fandom and kind of saw the writing on the wall. Despite the tremendous amount of information they have at their disposal, they never really saw themselves (or positioned themselves) as more than a low market cap media company. I spent a lot of time in the mid-teens trying to encourage them to be early on AI/NLP kind of stuff and use that to drive new product development. Needless to say, it didn't work out. Imagine the data moat they could have built and monetized, and all without needing to degrade the customer experience.