This is an excellent and insightful article, but it feels like it was speech-to-text and the author didn't take the time to clean it up before posting it. It's a little distracting.
No kidding. “ate ice create 14 hours ago”. I’m guessing they meant “ice cream”, but it’s very hard to push yourself through reading sloppy writing like this. The author should have taken their own advice and not automated speech-to-text, spellchecking, and editing.
The author is probably a rather busy person (https://en.m.wikipedia.org/wiki/Steven_Sinofsky) and I appreciate they took time to share their thoughts, even with typos. Yeah I also got caught with the one above, but didn't spot any other.