> They’re private companies. If they can’t tie it to profit, it’s not adding value.
Smart companies understand other types of value exist.
If a democratic population hates you, it is harder to convince politicians to do your bidding. (Not impossible, just harder!)
If potential employees don't think kindly of you, it is harder to recruit.
Llama is a constant source of good PR for Meta in the developer community. Compared to just a couple of years ago when they were mostly laughed at by devs for metaverse stuff. Now it is "holy cow Zuck is standing up to Microsoft and Amazon and democratizing AI!"
With Llama, Meta has got great PR, and also developed cutting edge tech.
They also get to benefit from thousands of developers trying to make Meta's models run more efficiently.