In one camp is ineffective philanthropy pretending to be effective. In the other camp is actually effective philanthropy.
What makes is problematic is when the ineffective philanthropist is using the philanthropy to line their own pockets.
We have halloween coming up. Imagine one kid taking all the candy first and then acting as a "philantropist" by giving out a fraction of what would pass as a fair share to other kids — oh and he is making videos of it — and he selects who gets something and who doesn't. Very "effective", especially compared to all kids just getting their fair share.
As a parent I'd go with my kid to a psychotherapist if it did that, because it is not normal. Now that is of course an analogy and things are more complex in a capitalist world, but being an arsonist working in the firebrigade doesn't turn you into a hero even when you risk your life to extinguish the fire.
Fair share doesn't (or shouldn't) mean even share because that's just not possible.
Everyone has the same opportunity to do what Mr Beast is doing (and many try, some pretty successfully).
I watched the well drilling one and thought it was kinda cool, both for helping and also mucking around with cool drilling machines. (https://youtu.be/mwKJfNYwvm8). I'll admit not taking watching the Kardashians for more than about 30 seconds so I could be wrong there.