The main point of "killer feature" is not to make the language more "hypeable" but to give a potential user a clear reason why the benefits of learning your language will outweigh the costs of using a less mature or less popular technology.
The main point of "killer feature" is not to make the language more "hypeable" but to give a potential user a clear reason why the benefits of learning your language will outweigh the costs of using a less mature or less popular technology.
But my main point is that being an early adopter of a non-mainstream tech is fundamentally unpragmatic and usually people are driven to try something new by desire to try something __cool__ not by pragmatic considerations.
If the language doesn't at least have a book written on it, then it can be argued it's way too early to take the language seriously. Some of the reasons why the language has not reached the stage to be written about: still too unstable, few followers, or still making a lot of breaking changes. Other reasons, like laziness or arrogance, are equally not good.
Some of these new hyped languages like Odin, C3, hare, beef, pony, etc... They get a lot of continuous attention on here and specific other places, but then when we go to find out more about them, there is little of real substance. Their GitHub has few stars, few contributors, no Wikipedia page, not a thing about them on Amazon, etc...
At least start with step 1. Where is the book on this programming language? Would be nice to be able to actually read or see more than just a blog entry or an ad.