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Why is it an AI PC all of a sudden?

It's not referring to an AI PC, but to an "AI PC chip" as per Apple's announcement.

Meaning, the relative dedicated AI SOC components, but also how the processors (AS vs Intel/ARM in PC-land) perform for AI-style workloads.

Didn’t Microsoft brand their latest gen “AI PC”?

I mean why is it an industry thing. It’s a horrible term. Like for those in the know S bad as powered by NT Technology