I remember a manager that we worked with, once stating that "Shipping is the #1 feature of this software."
I have been shipping (as opposed to "writing") software, for pretty much my entire adult life.
A lot of it has involved holding my nose, and gingerly handing it off, dangling between my thumb and index finger, while wearing rubber gloves.
This chap has a point. "Ship" is in the eye of the managers.
Which is why good management is so important.