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> Also lots of ads prey on people with worse impulse control who bankroll the rest of us who don't click ads.

This reminds me of the Mark Twain adage of "Telling a man he can't have steak just because a baby can't chew it."

I don't want to pay money & subscriptions to every site I visit because some folks don't have impulse control. Similarly, the prevalence of alcoholism in society shouldn't prevent me from having a glass of wine with dinner.

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> I don't want to pay money & subscriptions to every site I visit because some folks don't have impulse control.

You've got it exactly backwards. The reason you don't have to pay subscriptions is because of people with poor impulse control. If ads were less effective (e.g. the low impulse control people didn't exit), more sites would require subscriptions because the ad inventory would not be able to cover costs.

> I don't want to pay money & subscriptions to every site I visit because some folks don't have impulse control.

I have bad news for you: the absolutely infinite capacity for greed and the subsequent enshittification means that you're going to pay a subscription fee and still get to have your brain pickled by ad-based propaganda, just like cable TV.

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