> No amount of marketing can make people buy a car they simply cannot afford.
And yet here we are and marketing has convinced people in the US to borrow $1.6 trillion to buy cars they cant afford.
And yet here we are and marketing has convinced people in the US to borrow $1.6 trillion to buy cars they cant afford.
Nobody forced these people to take our loans. The auto industry bends to trends, it doesn't create them.
The fact is, with or without marketing, people want nice things. And people have historically been willing to buy them on credit/loans. At least for our current capitalist society, that seems to be ab inherent feature.
I believe there is an ad guy from the 1960's (an old pro copywriter, a Greek, named Teddy) who managed to convince the world of just that.