The conflict of interest between owning search, being a provider of user identity/login, and effectively owning the entire internet ads marketplace, and being a provider of the "user agent" (remember when people thought of that way!?) is immense.

This should have happened years ago.

TBF, I worked in Chrome almost 7 years and I didn't see anything outright nefarious. I don't know how user-hostile decisions (like breaking ad blockers and serving advertisers better) get made, but they do get made, or defaulted into. Trust me, the leadership of Chrome knows exactly how to justify its $300 million+ budget to the rest of Google, revenue numbers and all.