And you don't think the desire to get away from Elon Musk and the MAGA crowd had anything to do with it? Nothing good was ever going to come about because of Elon's stupid acquisition. That was made painfully obvious when Xitter stopped paying their bills - I guess in the hopes that creditors would be forced to arbitrate lower payments on debts owed to them (which is bullshit for a billionaire to be doing, but you don't get to be a billionaire by being nice, fully ethical, moral or legal). Then we had a demonstration of sheer stupidity Elon told advertisers to fuck off, so they did, and now he's all hurt and lawsuity.
What good do you see in that? Who wouldn't want to get away from that stupidity?