From the top of the Kickstarter page:

>"People often want to know how they can support the site in a way that doesn't involve t-shirts or looking at advertising, and I think we may have a way."

The kickstarter rewards aren't something you're buying, per se. You're donating money and getting a wink and a nod from the PA guys.

You aren't really paying to remove the ads.

There's a couple of comics I'd like to see on Kickstarter this way, because I wouldn't mind tossing them some bucks, but all they have are merchandise (which I've already bought) and PayPal links. Sorry, no, no PayPal. I wouldn't really care about the rewards, I've already received them.

Yeah, for $10,000 they'll buy you lunch, but not fly you to Seattle. What's up with that?

On the contrary, PA is one of the few sites that maintains an ad quality that means I actually do click on a large percentage of the ads there.

Most people are going to donate less than $200 and the people that will donate will do it because they love the site, not because they're looking for swag. I've been reading PA since 2001 and aside from buying a t-shirt, have been entertained 3 times a week for over a decade for free, aside from the inherent value of my eyeballs. If I toss them some cash it will be because I love the site and because I want to support what I regard as a really awesome company, not because I demand they give me more stuff.